Aja Evans
speaker
409 appearances
2 recordings
2 series
first heard May 2025
last heard 19 Feb
Aja Evans’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
coping strategy or a behavior change that's going to allow you to move past and start healing but always first comes let's label the feeling and let's sit in it for a little bit and just tell me what comes up you would be surprised how hard that is for people to just be like oh I feel bad saying this was hard I feel bad saying I was sad or disappointed
I think a lot of times spending has become a really difficult coping strategy that we have started using. And it does work. So what I'm talking about is the dopamine hit, right? We always hear about, oh, dopamine, the happy chemical in our brains. But
What we don't always realize is that when we are actively looking for something, whether you're looking for a shirt, a deal, something that feels really, really important to your identity or how you want to present yourself, that is exciting to our brains. That pumps you up and dopamine is rushing at the anticipation. But what happens is that you buy this insert here, workout set, workout clothes,
cup of water, a lamp, a pillow, sneakers, shoes, it could be anything. What you are trying to buy is trying to cope with something else. So whether that's, I wanna be somebody who's really fit, I need this to be fit. Whether it's, I wanna be somebody that people respect, I'm buying this really expensive blazer so that people understand that I am somebody who deserves respect.
We're trying to buy our way out of the feeling And again, the dopamine does work. It just doesn't last long. So I want people to start realizing, hey, you can have a dopamine menu that you don't have to spend money on.
What do you need to do that's going to help you get out of that mood that you were in there trying to boost your self-esteem or represent a part of yourself that you feel like needs to be bigger or take up more space? I deeply relate to that.
In general, I want people to really learn about finances, just the basics, learn that. But I would say something that comes up, and I didn't realize it until I started talking about Feel Good Finance more frequently, I want people to move their money into a high-yield savings account. Like, please do not leave your savings in just a regular savings account.
Please shift it to a high-yield savings account and start earning money on your money. And then I would just say, you do not need to be afraid of your feelings that come up with money. You will be okay, but you can't be okay unless you understand what those feelings are.
I would say you're not alone. Even if you feel the most shameful, you feel like you'll never get out of it. You are not alone. It is possible. It just is going to be, it's going to be hard, honestly. And please talk about your money with people that you feel close to.
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