Alan Shipnuck

It's just a perfect ending to this era of disruption and bullsh**ery.

It was like if Louis XIV got into golf and sponsored a tournament.

When you think of a golf tournament, you likely think of silence when the players are hitting their shots, but that is not how it works on the Live Golf Tour.

You know, they were chartering these 747s to fly players from A to B. They had their own personal drivers and they had their own chefs.

And they just took it to the illogical extreme.

And, you know, shopping trips for the wives and you name it.

Because they were trying to create a culture.

They were trying to give...

players on the PGA Tour a reason to jump.

And of course, when Liv arrived, there were only four tournaments on the PGA Tour that had a purse of more than $9 million.

That doesn't count the majors.

Those are not conducted by the PGA Tour.

And all of a sudden, Liv showed up with $25 million purses.

The scale of the money was unheard of.

And then those were for the weekly tournaments.

Then they were signing these guaranteed deals.

And

You know, Brooks Koepka's swing coach had a quote, you know, that Brooks deserves to be paid like an NFL quarterback.

And he was.

The flaw in that thinking was—and actually, it was Roy McIlroy who pointed this out.