Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
Because, you know, the profit will increase a lot because we don't have to pay.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
I think that the marketing is one of the most important things for increase the growth for our brands or for any brand.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
It's depending for the brand.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
For example, with Green Cat, you must be to do another kind of marketing.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
Totally different than Fit for Your Fitness.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
It's important to analyze very well when you are making any investment in marketing, you have to analyze their return.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
This is the reason why.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
Yeah, for example, for Fitfeel Fitness, it's working really well.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
All the investment that we make in, not LinkedIn, I can't remember the name.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
Influencer marketing using Instagram.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
For fitness, it works really well.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
In general, you know, the e-commerce is really competitive nowadays.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
All the customers want to receive the item really fast in less than 24 hours.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
And the most important thing is to have enough stock.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
For sell the, for send the items in a few time, you must be send the orders really fast.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
For example, in our company, the workers from the warehouse works 24 hours because we need to prepare the orders as soon as possible.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
Yeah, I think that we are the pioneer on this case because we are the first company in Europe that did it.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
And I think that it's a way for compete in a next level, in another level, because we could use it, all the equity for the company, for accelerate the growth and all these things at the moment, our competitors cannot do it.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
And it's very important.
Web3 with Sam Kamani
336: BeToken’s Albert Prat on Tokenizing E-commerce Equity and Scaling to €100M
And for us, it's important because the e-commerce, it's a kind of business that needs to go really fast, needs to run freely.