Albert Wenger

And of course, I'm much more likely to...

design my algorithms in a way where the pieces of content that they surface are engaging, you know, by some metric, that metric usually is you actually go watch the video.

Well,

It's a lot easier to get that when I give you some cheap emotional hook as opposed to when I say, and here's a video about understanding complex numbers.

And most people are like, well, that's effort.

I don't want to do that.

Give me some other cat video or give me some other unhinged rant.

That's what your brain just gives that quick dopamine hit to your brain.

So yeah, I think we have fundamentally...

created a situation where we're using this new set of technological capabilities, digital technology, and instead of freeing up human attention, we're sucking it down a rabbit hole.

Well, a couple of things.

One is you can learn, right?

I mean, I think...

when we invested in Twitter, we certainly didn't have the same degree of understanding of just how severe this attention allocation problem would become.

That's number one.

Number two, when we invested in Twitter, Twitter didn't have, um, their own clients.

Twitter was a network of third party clients.

Um, and it was accessible via text.

Also, a lot of tweeting happens, simple via texting.

And you also got alerts of other people's tweets by a text.