Alec Renehan

It sometimes doesn't feel deliberate.

I mean, look, we realize...

We have a business plan and we have a lot of ideas.

The amount of ideas we have compared to our ability to execute on them is probably a bit out of whack.

But I think for us, we see that we've built this audience and they're...

But the reason that we built this audience is that there's so many people that are just like us, that never learned about investing at school, never learned about it at uni, never learned about it from their parents.

And so we're kind of locked out or felt that they were locked out.

we know that as long as we're doing things to try and help solve that problem and try and help people understand financial markets and get started investing, that's really why EquityMates exists and that everything we do needs to be, I guess, in service of that mission.

And so, you know, we've got the book out, we've got a number of podcasts, we've got a streaming show, but it's all at the end of the day focused on making markets accessible and understandable and

We've got more ideas that we want to execute on in the future, but it really just ties back to that.

And so we're going to throw things at the wall.

Things will fail.

Some things will go well.

And hopefully it keeps looking deliberate.

But I think behind the scenes, it's very much trying to figure out

Where we can add value and where we can do things better than traditional financial media or things that the industry aren't doing or people that the industry have sort of traditionally left behind, if we can service them, that's great.

But the other thing is the broader media landscape is so uncertain.

we all started our podcasts podcasting wasn't really a business like you know people these days are starting a podcast and going full-time from day dot and you know they're getting incredible producers and incredible sound quality and making incredible shows but back when we were starting it was you know there was some big shows like serial joe rogan and stuff were were out there but

It was very much a hobbyist medium and the industry has changed massively around us in the past four years and it's going to keep changing.

So I think any business plan that we put together four years ago would have been outdated very quickly because the industry changed so much.