Alex Borschow

speaker

398 appearances 1 recordings 1 series first heard Dec 2025 last heard 20 Dec

Alex Borschow’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.

Appearances

newest first · ▶ plays the moment

The Startup CPG Podcast · Investor Spotlight: Alex Borschow, Rocana Ventures · 20 Dec 2025 podcast

And then you take that and layer it on top of, okay, my consumer should be purchasing four times a year.

I had a cohort that started purchasing in January.

I saw 80% of them purchase again

April, right?

And then that same cohort after in June or July, I saw them like another 50% of them purchase in that cohort or in that period.

And you get to understand why are they not repurchasing?

Is it because they have too much product?

Is it because the price was too high?

Is it because the product wasn't providing the benefit that they were looking for?

Is it because they just got bored and they just wanted a new scent, a new flavor, right?

Those are really insightful because what you want to be solving for, right, you want to be really driving so that there's always going to be some subset that's going to be like, oh, it's too expensive.

What you do want to solve for is like, ooh, the ones who wanted more variety, like, okay, well, how many scents do I have?

How many skis do I have to offer them so they can mix it up?

How easy can I make it for them to be like, hmm, I want to switch from this tea tree bergamot to this cedar and jasmine?

You got to offer them some variety.

We learned that the importance of variety in maintaining consumers interested for certain categories.

Don't quote me on those.

I don't know if anybody wants to use those.

You mentioned, yes, we talked about product market fit.

We talked about metrics there.

Showing 241–260 of 398 · page 13 of 20