Alex Borschow
speaker
398 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Alex Borschow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
Kind of that three-month window.
It helps understand, okay, shampoo.
We don't tend to buy shampoo monthly.
Right.
But we tend to buy beverages monthly.
We tend to buy milk products, dairy products monthly.
Right.
The consumables that are not shelf stable or I guess dry goods, they tend to have higher frequency of purchases on any basis.
And it's different from shampoo or soap.
So the timeframe over which you're looking for retention metrics is different for different categories.
And each category has different retention.
I think also shampoo, I'll use shampoo because you mentioned it, men...
purchase shampoo less frequently than women.
Women tend to have longer hair, which requires more shampoo.
So again, depending on your target demo, we know brands that are very focused on the male demographic, right?
They're repurchase rates for shampoo and they're, when they send them first for five and save, it's not like, oh, one order once a month.
It might be one order every six months or every four months.
And that can affect kind of some of your metrics around, well, my average consumer only purchases twice a year or two and a half times a year versus female consumer might purchase four times a year, right?
So this all goes back to like, you got to understand your category and what benchmarks there are in terms of
purchase habits and frequency for your category and see where you rank in that.
Showing 221–240 of 398 · page 12 of 20
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