Alex Borschow

speaker

398 appearances 1 recordings 1 series first heard Dec 2025 last heard 20 Dec

Alex Borschow’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.

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The Startup CPG Podcast · Investor Spotlight: Alex Borschow, Rocana Ventures · 20 Dec 2025 podcast

We really believe that you need to have healthy people to have a healthy society, and healthy societies care about their environments and their planet.

So it's really driving a whole other level of impact and change in terms of health in our society and our planet.

Yeah.

Repeat purchases mean that your customer is not only satisfied, they're happy with the product and they want to keep on buying it.

Amazon has made it incredibly easy to have repeat purchases because you subscribe and save and that 5% or 10% savings on a product, it's just that small oomph to get you like, yeah, I'll sign up for it.

And you might even get an extra order or two that you wouldn't have ordered otherwise because, oh, I had enough, but

you know what, maybe I'll skip the next one, but I still have it.

It's easier to skip than cancel.

And to your question, it depends, right?

Again, we saw, and this has changed, but we saw in 2021, 22, 23, D to C metrics in terms of retention and stickiness for customers.

The benchmark was if you had north of 10, 12% retention after 12 months, that was a good retention metric.

Now, you put that in perspective and you're losing 88% to 90% of your customers after a year.

And that just seems really unsustainable.

That seems like a poor retention metric.

So we've seen now a much healthier retention metrics for brands that not just in D2C for their own website, but also Amazon, you see metrics more in 30% to 60% retention and reorder rate.

And you got to get kind of granular to understand as your brand evolves, how different cohorts behave, right?

So if you acquired these customers, they put their first order in November, right?

Did they reorder in December?

Did they reorder by January?

Did they reorder by February?

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