Alex Borschow

speaker

398 appearances 1 recordings 1 series first heard Dec 2025 last heard 20 Dec

Alex Borschow’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.

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Oh, yeah, that's a better one.

That's supposed to be better for me, right?

Oh, yeah, I'll try that.

And they try and like, oh, wow, that's pretty good.

I got to get this again.

Okay.

Maybe they sign up on Amazon for subscribe and save, right?

Or next time they're in the grocery store, they pick up two cases instead of one.

And that's kind of what we learn from our experience with some of these breakout brands, like Olipapa mentioned again.

We're part of the journey from early to growth to then breakout.

And really, it's about value creation, right?

So if we want to maximize the value creation for our investors and the brands themselves, we know the kind of the roadmap that needs to be followed.

And that's kind of why we think about the commercial traction then leading to breakout and becoming a daily habit, part of your everyday use.

Yeah, that is definitely value for our investors, our LPs, as well as the founders.

But I think there's also another level of value creation, which is our North Star is better living, better free products.

And if you think about brands that are bringing consumers things like fiber, like cut fiber, like Olipop, right?

For every can of Olipop that people consume versus a

can of, let's say, regular soda, you're adding three to five grams of fiber to their diet that they wouldn't have otherwise consumed.

They would be reducing the amount of sugar they're consuming, right?

And the health impacts that that has on our society.

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