Alex Borschow
speaker
398 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Alex Borschow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
You're talking about quarter million, half a million dollar POs for a rotation.
That is a deep fundamental opinion or I guess an outlook on what makes a company valuable, right?
And I'm sure you've heard about the toothbrush test, right?
It's like what products, platforms, services, apps become such a part of your daily routine, like most people who brush their teeth, usually at least twice a day, they become so part of your habits, right?
And your behaviors that it's like your toothbrush.
That's the kind of the gold standard for us
In terms of value for a brand, once a brand or product becomes such a part of your ingrained daily habit, that really creates huge value and not just for us, but also on exit for an acquirer.
And going back to why the traction that I talked about is important, because those are the early indicators for us.
that a brand or a product is on the right growth path to becoming potentially that kind of ubiquitous product in your daily routine.
There are other metrics we look at once you kind of get later stage, once companies are beyond 50 to 100 million revenue, you start talking about household penetration, right?
You start talking about metrics from brand recognition, unaided brand recognition and awareness.
You start getting companies to invest more in top of funnel marketing, not just performance marketing.
And that's really critical to taking that next step from being okay, you had strong initial traction, you build a brand to 1029 revenue.
Awesome, right?
But to go from 20 to 50 to 100.
It's a whole nother level of okay, consumers that we have to expand into.
And if you don't have the early indicators that consumers love the product, that are buying it consistently, they're using it consistently, right?
That's not going to bode well to once you scale outside of your home base or your dominant channel.
Once you get into mass, it's not going to set you up for success if you don't have the right product market fit and validation to then investing in top of funnel marketing and PR to drive brand awareness so that when those other consumers start seeing it on the shelf in a Walmart and a Target, right, in a Kroger or Publix.
They start grabbing, oh, I heard that brand.
Showing 161–180 of 398 · page 9 of 20
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