Alex Borschow
speaker
398 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Alex Borschow’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
Promo helps drive trial.
A customer tries it because it's on discount.
I really like getting a good deal.
Now, when they come back and buy it again at full price and that full price, that velocity is kind of maintained and then trend upwards from there.
That to us indicates strong product market fit and traction in retail.
And that's become much more important because on e-commerce, it's become easier to at least appeal to the low hanging fruit, the early adopters who would have bought your product anyway.
And they're probably going to subscribe and keep on buying because they're your kind of earliest target core customer willing to try new things.
In retail, when you start a natural organic channel, you look into mass, your Target, Walmart, Kroger, you want to see traction there as well.
Velocity is tend to be lower in mass, but you really want to have real traction in mass if you want to eventually build a scalable company that can exit.
And then last, I'll mention Clubb.
Club, the two biggest players there, you have Costco, you have Sam's Club, and you have BJ's.
Those are kind of three club players that really, I'd say Costco and Sam's are the dominant players there.
That's changed dramatically.
Costco used to have options for bringing in products full-time and just kind of buying nationally.
Now it's really driven through
road shows where they help you let you go on a weekend in certain clubs, they have very explicit dollars that they expect you to sell per day or per weekend, then they might do a rotation with a buy for a couple clubs or region, it'll be one by it'll go through the inventory in a month or two, maybe three.
And you need to have several successful rotations, typically three or more before you got started getting like more wider distribution.
Having a really strong broker partner who can tell you what these benchmarks are, what these metrics are for your category in terms of dollars that you need to move is really important because you typically don't get a second chance.
And if the rotation doesn't hit those benchmark, it's unlikely to get you another call or another PO.
And Costco orders tend to be really chunky.
Showing 141–160 of 398 · page 8 of 20
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