Alex Borschow

speaker

398 appearances 1 recordings 1 series first heard Dec 2025 last heard 20 Dec

Alex Borschow’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.

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The Startup CPG Podcast · Investor Spotlight: Alex Borschow, Rocana Ventures · 20 Dec 2025 podcast

Like, is it in your natural organic channel?

Is it in your mass channel?

grocery or is it in club?

Now, each of those has its own kind of metrics.

And we want to see a brand generating strong velocities first category.

So we'll pull benchmark data from spins and other sources to evaluate their velocity, which is number of units per SKU per store per week.

That's our kind of gold standard.

I know a lot of brands like to highlight their dollars per TDP, like total distribution points.

Breaking it really down, we want to understand, okay, how many units are you moving in a store per SKU per week?

And how does that change over time?

Now, it's really valuable to see when you have a product at full price, and then you have a product on promo.

Promo being $2 off, buy one, get one free.

Every retailer has its own flavor of this.

And those promos, which a lot of retailers require, will bump up your velocities for a short time.

Whatever that's, a week, two weeks, three weeks.

What's really insightful for us and it kind of validates is if you see post that promotional period, the baseline velocity for your products have now increased.

So they might've been here before they jumped up here on promo.

They fell back down, but not all the way to where they were before.

So that is for us a good sign of,

Consumer adoption, not just trial.

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