Alex Borschow

speaker

398 appearances 1 recordings 1 series first heard Dec 2025 last heard 20 Dec

Alex Borschow’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.

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Be curious and to learn.

A founder should be the first one to raise his hand, his or her hand, and be accountable to you, to your team, to your message.

Like, look, I messed up.

I didn't see that.

I want to learn about this.

Let's dig into it, okay?

That is so valuable.

And I think you're right.

Too often we try to cover up and fix and make it look good and be better and don't spend enough time learning.

I'm like, okay, what can we learn about this opportunity and this experience?

Great question.

First, the answer is no, you don't have to be perfect because no startup is perfect and no metrics are perfect.

Going back to what we talked about earlier, accountability, self-awareness, humility.

Okay, look, I'm really strong here.

I know I got really strong metrics here, but our ROAS on Amazon or other outside of meta for DTC is not strong.

Or our velocities weren't strong with this retailer.

We recognize that.

We're addressing it this way, right?

We're investing more in trade spend, in shippers.

We expect that to, over the next six months, boost velocities.

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