Alex Harris

speaker

148 appearances 2 recordings 2 series first heard Dec 2015 last heard Sep 2022

Alex Harris’s voice in public audio — every appearance, attributed to the second.

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Top Founders · He wanted freedom and $5k/mo. Here's how he did it. · 27 Dec 2015 podcast

So in the first month, it's all about coming up with a laundry list of ideas that you can start implementing right away.

And sometimes we just sell them the review, the conversion audit.

And sometimes we actually make the changes.

You know, if you want us to redesign your website or run the tests, it starts to go up from there.

But it basically starts at $5,000.

So what we do is we come up with a conversion rate optimization plan.

And this is actually what my book is all about.

It's called the Marketing Optimization Strategy.

So we go through, we do a Google Analytics audit, and we understand where your 80-20 is.

80% of your visitors are probably going to only 20% of your pages.

That's really where your top opportunity is.

So in the case of ProEnergy, we determined that almost...

Almost 90% of their traffic went to their whey protein powder page.

So all we had to do is basically tweak one page and we knew we would make more money.

So we come up with a laundry list of ideas and that's our hypothesis.

And then we start to run A-B testing to validate our hypothesis to

figure out, you know, really to validate and do that A-B testing.

So as we start to get these wins, now we know how to spread where the opportunity is.

Once we know what's working on the whey protein powder page, now we can take what we know and scale it

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