Alex Hormozi

speaker

53,599 appearances 245 recordings 9 series first heard Aug 2018 last heard 10 Sep

Alex Hormozi’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 98 in all, peaking in Jul 2026 with 16.

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Okay.

So I'm going to walk through spend cadence.

Yeah.

Okay.

And so the way that I do this, I put about 5%, maybe 10% max of my spend goes in that first week.

And the only purpose is to test creative.

Then once we have our creative, the next two weeks are pretty much flat.

Now we scale it up, obviously, but then we try and spend as much as possible.

Like, I mean, if we could spend 75%, I would, it just, it's just challenging, right?

Like call it 60 to 70% is in this week.

And then we're, we're in this call it, you know, 15%, you know, maybe 10% here and then 15% here.

And so even here,

this is where you're probably going to be at 50% is like literally in the last three days, right?

Now that's the cadence of spending.

Now, from an amount of spending perspective, we do have a decision, which is like, let's obviously be willing to spend more.

All right.

But in order to do that, I think there's two things we have to do beforehand.

One is we have to fix offer, but I also want to approach this from a creative perspective.

So how many pieces of creative are you making right now for a launch?

Okay, so let's just, just to make this easier for you.

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