Alex Hormozi

And the other is cool shit.

And if you want to have a third, which you can rotate, like this could be the next week you do this one, is an FAQ, which is, what are the most common questions that people ask that don't buy?

So it's like, these are like bait, and then this is like overcoming the concern that you immediately have.

Because you're like, oh, I do want that.

But you're like, ah, but who's doing the install?

Or like, how much are you shipping?

Just these normal random questions that people probably, you already know that 20 questions people ask.

Just take all 20 questions and just rotate them.

throughout the year, just like kind of rotate them consistently.

But that's it.

Like if we just do this and then every email I would structure

So we've got our subject.

That should be an E. There we go.

And then underneath, we're going to have some sort of immediate reward.

So if we can, I like to do really cool quotes.

What do you think something immediately that would be sweet?

Just like an image?

Yeah, for following this framework.

OK, cool.

So we would just do probably a picture here.