Alex Hormozi

Yeah.

yeah i mean can you raise prices it's just like can you sell and can you like yes you could typically an offer like this is 100 grand yeah so usually they have a done with you style offer that's between 15 and 25 and then there's a uh total turnkey offer which is a hundred thousand dollars no my market can afford that that's the problem that is just not true

Dude, no one in your market that has heard of you through word of mouth and you emanating your presence into the workshops that you run once a quarter or whatever can afford it.

If you run ads, yes.

It's just that like how many people show up to your thing?

Yeah, so you have 55 people a month that come in the doors.

Every three months, yeah.

Every three months.

Right, dude.

So it's like, the way this looks in reality is you'll bring 100 people in the room, and you'll do three of those in a day.

And you'll pitch, and you'll close 10, 15.

You'll close three or five at the 100K, and you'll close a handful at the, call it 15 to 25K.

And that's the business, right?

So you're like, you see 200 people a year and you're like, my market can't afford it.

It's like, well, those 200 can't.

It's like, look at 2000.

I'm sure there are some.

Let me give you a stat.

9% of people in America have a million dollars in terms of their net worth.

So if you include the asset, like value their home, like 9%, it's significantly higher than you think it is.