Alex Hormozi

They just look older.

Okay.

That's a great point.

Love this for us, right?

And I'll land the plan on that for you too, which is that you will never go out of business focusing on the customer.

And I'll tell you a quick story.

So the biggest business mistake that I've made, the two most costly business mistakes I've made, one of them has nothing to do with this.

This is the other one.

which has everything to do with this.

I had a competitor that ended up taking a bunch of my top testimonials that were, that we kind of converted to semi employees because they were big evangelists back in the gym launch days.

And as soon as they took them and they were, they were big ads for me, all of a sudden they were running ads for this other guy.

So it's kind of like when the Verizon guy went to the AT&T, you remember that, that, that switch over that actor, it was kind of like that.

And this guy was offering one-on-one coaching to help people out.

I never did that.

And they were cheaper.

So they were cheaper.

They were doing one-on-one.

And they had some of my top customers becoming advocates.

And they said that the 10 of them had come together.

They partnered.