Alex Mehr

So I've always been a book reader all my life.

And, you know, I'm the guy that when I go out with my friends or we go, you know, on vacations and stuff, I'm the guy with a book in the corner.

And then there are about, you know, I always tell my friends that there are about 200 books that any human being should read.

And, you know, and I gifted my books to my friends all the time.

But

I always notice that people don't read them.

And I also learned that part of it is because about 10% of population, their primary method of learning is reading.

There are four methods of learning, auditory, visual, reading, and kinesthetic, meaning learning by doing.

And about 40% are visual auditory learners, 50% are kinesthetic learners, 10% are readers.

So I expected my friends, uh, I, so I happened to be a reader and I expected my friends to actually do the same, uh, be readers.

Um, and, uh, you know, and that's not, not, not true for everybody.

So, uh, the idea was pretty simple.

I was like, well, so what I'm going to do is I'm going to create a subscription service, uh, where, uh, we send, we basically take two books, two amazing books that I think everybody should be every month and be,

We basically make the information concise, total study time, 10 minutes a day.

So nobody, no excuses that we don't have time.

And I would deliver it in four formats, visual auditory on a flash drive in the box, a one page summary, which is reading.

And then we develop these booklets, which is basically kinesthetic learning, kinesthetic memorization, which we tell people, you know, the main point of the book and then

We ask them a question to apply to a personal life and write down.

And that, that actors on that 200% improvement in retention and all that.

Yes, yeah, I have a co-founder, Ty Lopez is my co-founder on this one.