Alex Pall

And they've done an incredible job for us.

But you see all the ailments of people like having a bad relationship with their label.

And I think a lot of times we try to think about how to, okay, cool.

Now we're on the label side.

We are an investor.

What can we do to support these founders?

And that's become a brand for our fund is like, we want to be the utility player.

Because every company is different.

Every founder is different.

Everyone's needs are different.

How can we help you?

And I think that's the same for every single artist with their label where it's a lot of art labels that want to be helpful, but they just don't know how.

And all you can really do when you're in that position is get in the game and be like, what can I do?

Be straight up.

This is my expertise.

I don't know that person, but I know a guy who does.

I'm going to try to make an email intro for you.

We don't hire that type of employee, but I'm going to hit up these three recruiters, just putting in the effort and showing these people that you support them.

And to Alex's point, things that felt like tasks that we saw our founders need from us that felt so far out of our graphs were actually much more attainable.

You realize there was a level of high touch responsiveness that