Alex Pall

And I think who kind of wraps up the whole point about if everyone can be creative, it's like, what else can you give them?

You need to bring people into something more than just music.

And I think that's something we struggle with a lot where it's like we're hyper focused on music and like we create this thing.

We're like, I crushed it this time.

This is going to be it.

But like the world building of the whole thing is something that doesn't come naturally to every artist, which I think just be more and more important.

And as a fan, I want world building.

I want to participate.

I think album is God.

I want to sit in your world for 45 to an hour and 15 minutes.

I want to put on the costume when I'm listening to something.

I don't know Addison and haven't worked with her, but everything I hear about our songwriter friends that are in the studio, that she gets the world building piece of this.

Yeah, you can tell.

What does world building mean?

Just like define what that means.

Defining an aesthetic and a mood and an attitude that you can participate in when you listen to the music.

That's how I would see it.

Some people do this super thought out, probably have boards and plans and branding and insane creative direction.

I think some people are just are themselves.

They just kind of build it in here.