Alex Pall

And to Alex is talking about the success or lack thereof of a song like No Shaded Pity.

How do you define success in a age of abundance of art?

How do you define success?

With us, where we have a bunch of songs over a billion streams, we've had chart-topping songs, but then what is the one thing that we do that no one else can do?

Can that even be replicated by AI?

Can that be replicated by another person?

Because

When that person does it, it will be them doing it and it'll be at a different time and they'll look different and it will feel different.

And so when you think about AI, you can't be scared of it because it's just going to hit different for better or for worse at some point.

We just got to focus on being the most chain smokers as possible.

Fred's a great example.

I mean, there's a lot of standout artists of the past.

three or four years i mean if you look at adochi or charlie xcx most notably probably fred they've all brought you into their world it's bigger than just music what's so cool about music right now and those three artists in particular is they have songs that go viral but like it's not

traditional pop hits like when we came up 10 years ago.

It's so much cooler now.

It's so nuanced and just more niche than it was at a time.

We're seeing this in dance music especially where it's like the new stars of dance right now that are blowing out Madison Square Gardens or doing the basically festival-sized crowds for their own shows.

If you looked at them on their Spotify monthly listeners, like we were talking about earlier, like, oh, this is an emerging artist.

This is an opening act.

That's what's so cool.