Alex Wiltschko

They do the job.

They're affordable for the customers that buy them and ultimately build a product for their consumers.

So this isn't, you know, if we talked a year ago, I'd be like, we probably can do this.

And now it's like, no, we definitely can do it.

And we've got to do a whole lot more of it because it's working and it's really beautiful.

You should have some, you should have one on your podcast.

Um, uh, I think, I think the short answer is yeah.

I mean, it's not, so fragrance is super important.

It's the one reason why people keep coming back to buy most products.

Usually not the first reason people buy it, but it's a,

It's almost always the reason people come back.

So it's a very, very powerful part of our economy, but it's very secretive and actually quite small.

And so, you know, when we started out, I would say the vibe generally was like, isn't that cute?

Yeah.

And I think things are changing.

Look, what we focus on mostly is a part of the market that the fragrance industry has historically ignored.

And those are folks that are starting out, right?

Folks that want to create fragrance, but actually don't have a way to do it, right?

So like, Corey and Grant want to create a fragrance.

How do you even start?