Alex Wiltschko

They're all basically different form factors of perfume and different dilutions.

Yeah.

Exactly.

So the bottles will look different, but they're like under the hood.

It's the same.

So that's what we really focus on right now.

And there's plenty of business for us doing just that.

But there's lots of other form factors that people would want.

We call them applications.

So, you know, people might want to launch a candle or a reed diffuser or, you know, we could name another 10 of them.

Scratch and sniff book.

Yeah, scratch and sniff book, playing cards, photographs with your customer.

So there's plenty of stuff that we're going to do.

But we're keeping it really simple.

So we design beautiful fragrances that are kind of in the perfume form factor.

And we want to build up trust and build up experience and momentum in that.

And then we'll widen it over time.

Boy, so I think the way I think about it is how far out are we for the average person being able to do that?

So as with most technologies, the future is here.

It's just unevenly distributed.