Alex Wiltschko

And we're going to have some great announcements soon.

But we've got a private beta program.

So if you Google around for how to create scent with Osmo Studio, I think you'll be able to find that.

And then stay tuned for not too long in the future when we have an amazing tool that anybody can use to create their own scents using olfactory intelligence.

So we smell a lot of stuff. Twice a day we run sensory panels where we just sniff stuff and label stuff. So it's just like Scale.ai has people labeling images all over the world. Turns out we couldn't just buy that service from anybody. We had to build it from the ground up. So this is where things get tested and low latency work happens. And then when we scale it, that happens elsewhere.

So we smell a lot of stuff. Twice a day we run sensory panels where we just sniff stuff and label stuff. So it's just like Scale.ai has people labeling images all over the world. Turns out we couldn't just buy that service from anybody. We had to build it from the ground up. So this is where things get tested and low latency work happens. And then when we scale it, that happens elsewhere.

smelling stuff are they like notably talented smellers we we actually have literal rankings and so like when we need really accurate data of a certain kind we will call on our like top dogs you know so in there is synthetic chemistry just like a drug company to create a new molecule to affect human health, we create new molecules that affect human perception.

smelling stuff are they like notably talented smellers we we actually have literal rankings and so like when we need really accurate data of a certain kind we will call on our like top dogs you know so in there is synthetic chemistry just like a drug company to create a new molecule to affect human health, we create new molecules that affect human perception.

And we design those on spec for customers that like a large customer might say, all right, we're having this problem making our detergent smell this way, or the regulatory landscape is changing. We can't use this molecule. Can you please help us? So we take all those requirements. We go back into the lab and we use AI, but when it's applied to olfaction, we call it OI or olfactory intelligence.

And we design those on spec for customers that like a large customer might say, all right, we're having this problem making our detergent smell this way, or the regulatory landscape is changing. We can't use this molecule. Can you please help us? So we take all those requirements. We go back into the lab and we use AI, but when it's applied to olfaction, we call it OI or olfactory intelligence.

So we use OI to design new molecules, which we then synthesize with our synthetic chemistry team, smell them, they work, we launch them.

So we use OI to design new molecules, which we then synthesize with our synthetic chemistry team, smell them, they work, we launch them.

So it's like a little bit maple syrupy today. So I don't know what they're making. I guess they're going through a lot of commercial fragrances right now. So you're smelling kind of the sum total of our work. So behind you is what's called the perfumer's organ. Each bottle there is like kind of a key on a piano. And instead of 88 keys, it's about 1200 keys. So a perfumer will be able to

So it's like a little bit maple syrupy today. So I don't know what they're making. I guess they're going through a lot of commercial fragrances right now. So you're smelling kind of the sum total of our work. So behind you is what's called the perfumer's organ. Each bottle there is like kind of a key on a piano. And instead of 88 keys, it's about 1200 keys. So a perfumer will be able to

pull any of these ingredients together and mix them in the right ratios to recreate your scent memories. So like the smell of fresh laundry was made by a person, right, from some of these ingredients. The smell of, you know, a clean kitchen was created from some of these ingredients.

pull any of these ingredients together and mix them in the right ratios to recreate your scent memories. So like the smell of fresh laundry was made by a person, right, from some of these ingredients. The smell of, you know, a clean kitchen was created from some of these ingredients.

So 90% of the products in your home have a fragrance and every single one of those fragrances was crafted by an individual and they were crafted by combining these ingredients together.

So 90% of the products in your home have a fragrance and every single one of those fragrances was crafted by an individual and they were crafted by combining these ingredients together.

So what we're doing at Osmo is teaching AI about these ingredients and how to work with them in a safe way, to do it super fast, to do it super affordable, and to be able to launch new beautiful scents that were possible.

So what we're doing at Osmo is teaching AI about these ingredients and how to work with them in a safe way, to do it super fast, to do it super affordable, and to be able to launch new beautiful scents that were possible.