Alex Wiltschko

I mean, Slack had, I think, just come out when we launched in 2015.

So they had launched a little bit before Dropbox and maybe Evernote were kind of the best PLG pioneers.

And they were both very consumer, prosumer first.

So solo, individual user first.

And I think that like that type of like, you have some like data set, like, you know, maybe it's for your ad inventory or whatever.

Maybe it's for like,

your CRM or whatever, you need to collaborate with it.

It's a very fundamental construct in just how knowledge work is done.

So I think the lesson learned from here that the principal applied was, can you go after something that's so foundational that it's always going to be around?

I think with the personal CRM thing, I kind of felt the like turbulence of like, is this in vogue right now?

Is it not?

And I really wanted to go after something that felt like it's going to be around for decades.

And like, what's more eternal than like people need like a database that you can do stuff with the past 40 years of computing.

It's probably going to be around for the next 40.

And like, even now with agents, it's like the database layer actually becomes more important, right?

You don't want just like,

a bunch of ephemeral context windows for agents.

They need to store and collaborate on data along with humans.

So we picked that as the vantage point.

And a lot of the early customers were startup founders, small business owners.