Alison Cheperdak

I was sort of thinking like I have girlfriends who have gone through the yoga teacher certification program just because they wanted to like deepen their practice and get more into it, but not necessarily because they wanted to teach or open up a studio.

And so I thought this would be like, it's something that I've wanted to do for a while.

And when you go from working in the White House to not, all of a sudden you feel like you have like

so much time because you're not working all hours of the day and night.

And so I thought now makes sense.

I have a more like normal amount of work.

I wasn't working in big law anymore.

I wasn't billing a million hours.

And so I go through the certification process and while I'm doing it, I got to meet all these other people who had these thriving etiquette and protocol businesses around the world.

And so I saw proof of concept and I especially saw people posting online and I was thinking about it like,

if there's a million people that you could follow for fitness advice or for, you know, beauty or whatever it is, you're not going to follow every single person.

You're probably going to follow just the people that resonate with you.

It's like their personality or maybe you have some other commonality.

And so I thought like there aren't that many people who are sharing about etiquette to begin with, but there's definitely not anyone who's just like me.

And I saw that as a gap in the market that I could fill.

And yeah,

I started posting and things took off pretty quickly and seemed to really resonate with an audience that wants to learn, is super kind, and really cares about compassion.

Yes.

And it's interesting you ask that.

I usually don't tell or I hadn't been telling people too much about it.