Allan Willie
speaker
197 appearances
1 recordings
1 series
first heard Jul 2017
last heard Jul 2017
Allan Willie’s voice in public audio — every appearance, attributed to the second.
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Appearances
No, not quite there.
But it has gone up slightly, and I'll tell you why.
So everything is in context, right?
So we started advertising quite a bit on Facebook, on AdWords.
So we've upped our budget quite a bit.
Yeah, so we've upped it to about $120,000.
Per month.
Per month, that's right.
And there's actually an awesome article on our website that talks about the lessons learned in Facebook advertising.
Oh, great.
Yeah, there's a lot of really good, crunchy learning in there.
But, of course, what it does is it's increasing our growth rate, which is good.
But the other thing that it does is it brings in more people that are higher up in the funnel.
And, you know, I think you'll always find that any kind of organic or direct traffic is usually there's lots of intent and people are ready.
And as soon as you start pushing on the gas and you start advertising, you get a slightly different mix.
Now, it's still important and it's important from a growth point of view.
But you have to acknowledge that one of the outcomes, one of the negative side effects is going to be that your conversion rate will probably drop and your turnover will probably go up a bit.
And that's normal.
That's totally okay.
So I think just understanding what happens when you sort of switch some of these dials and gauges is important.
Showing 121–140 of 197 · page 7 of 10
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