Allie K. Miller

things that are not written down, things that are not codified anywhere.

So maybe your pricing, maybe what you sell, all of your SKUs, those are on your website.

Give me the behind the scenes, what I don't know.

Like, tell me your struggles.

Hey, we've tried to hire five different growth marketing people.

Here's why it didn't work.

Here's why my team is 100 people instead of 20.

Whatever the thing is, you want to give things that are not written down.

Or else I would just say, go onto the SKIMS website and pull stuff down.

So things like, here's what I've struggled with, or I've tried three times to run a conference and here's why it didn't go well, or I've always wanted to expand into Asia, but here's the three things that are holding me back.

Things that you've never written down, things that if you were talking to an executive coach and they pulled out, they unearthed these questions of like,

the deep-seated feelings, what would that say?

That's how these docs get to be pretty long.

So again, 500 lines.

Yours is 500 lines?

Yeah, but AI wrote the vast majority.

I was on my tread desk walking and just like, la-la-la, talking.

Having another 45-minute conversation with AI.

Yeah.

There are times where I don't do that, right?