Amanda Newman

I got to walk around.

I got to meet all the local shops.

They got to know me.

I got to know them as just not a realtor first, but as just another fellow business person in the community.

So while I was doing that, the businesses were getting free promotion.

They were getting their customers to go to the site for me.

So I was getting promotion as well.

I was building a lot of relationships with the business owners, which was great.

I was getting some clients.

And from there, another realtor actually came up and said, hey, well, she called and said, can I advertise on your local website?

So from there, it was a marketing idea that turned into a business because we built the first community website and we spent a bunch of money on it and came out with all the features that we wanted.

And then from there, it was easier to create the second one and the third one and the fourth one.

And from the moment that that realtor asked if she could advertise on it, we realized it was something that other realtors would want as well.

I'm from Toronto.

I'm from Toronto, Canada.

So it's a twist on advertising because when we first launched a neighborhood website, there's no traffic to it.

So the value to the realtor who buys the neighborhood site isn't the exposure.

It's the ability to go around and build relationships with it the way that I did.

So they're buying the neighborhood site inside Vancouver.

So let's say if you're a realtor, um, you farm Yale town.