Amelia Dimoldenberg

Anyway, just to say, my point is that we were editing the show always in clip format because of the B-roll that we have that everyone really loves.

Right.

You are a notoriously, like, ruthless editor.

Yes.

I love the edit.

Being in the edit is my favorite part of the process.

So we have these clips that then we cut to the friar, we cut to the boss man, like we cut to these things.

We also have a social media strategy from the beginning that I built.

And then now I have my social media manager, Ashley, who like runs that for me.

So she will think, okay, which clip are we going to lead with?

And then like, how many are we going to post over the course of a week?

And what additional content can we have?

And so our videos have...

naturally kind of suited the algorithm by accident in a way because we were already doing clips but i i don't ever go into making something thinking how can we feed the algorithm i just think how can we get an amazing interview and going back to what i said with my how i research something how can i use what i know already from what i've consumed of this person and how can i create something that hasn't been seen before with with them playing to their strengths

So that's kind of my way that I go into it.

But obviously I, when I was starting, the videos got, you know, hundreds of views and I would be like, oh God, I just, I spent, I would say probably seven years growing the show to when it, until it became known in America.

And so that's like a long time.

To be working on something before you are then like, yeah, okay, this is the amount of eyeballs I've always thought it should get.

And now I'm there.

Yeah.