What’s the ‘Chicken Shop Date’ Creator’s Secret? Creative Control
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What is the main topic discussed in this episode?
From WIRED, this is The Big Interview, where we'll get to know the people beyond the headlines in conversations that explore the intersection of technology, power, and culture. I'm Katie Drummond, WIRED's Global Editorial Director. You may have seen our next guest, Amelia de Moldenburg, on the red carpet at the Oscars in March.
here at the Oscars red carpet, what does it smell like? Sweat. And success. And success. What's the vibe? What's the energy like in the room? There's like sizzling energy. It's surreal. It's hot right now. I feel like we should not have done that because it's already so hot in here. I could start to feel the sweat dripping from my butt cheek down my leg. Thank God I'm wearing pants because otherwise people would be like, is she? Is she peeing herself right now? I'm like, yeah.
That clip is from the Academy Awards and Amelia's creative studio, Dimms Inc. It was her third time on the Oscars red carpet. And that star turn comes on top of her wildly successful interview series that I first saw, admittedly, as very short clips on TikTok, Chicken Shop Date. If you haven't seen them yet, I don't know why, but you're in for a treat. Amelia sat down for dates with Conan O'Brien, Sabrina Carpenter, Andrew Garfield, the list goes on, and each episode takes place in, yes, a chicken shop. Amelia now has more than 3.3 million subscribers on YouTube. And she joins me now. Amelia, welcome to The Big Interview.
Thank you for having me. Thank you for being here. Sorry, that clip you played, I was like, wow, that is real boots on the ground journalism right there. How did it feel to hear yourself back talking about butt sweat and pee? Well, it's interesting because that is definitely part of the genre of my interviews. However, there's so much more to them than that. There is. So it's that's obviously just like one slice of it that's, I guess, a bit more playful. And I mean, they're all kind of it's all playful in a way. But yeah, I guess I was cringing a bit. I'm sorry, I didn't pick that clip.
So I'm going to blame the producers. Always blame the producers when you have the opportunity. But how do you actually get ready for those interviews? I mean, this was your third time doing the Oscars red carpet, which is, and I've been a journalist for a very long time, intimidating environment. How do you prep?
I spend a good few months. Months. Obviously not every day, but I'm thinking about it for like two months running up to the Oscars. And I am researching every single nominee, watching all of the movies. And me and my sister and our other writing partner, I write with my sister Zoe, we prepare questions, individual questions for every nominee that the Academy would like us to interview. So it's mainly all of the acting categories and directors and kind of beyond. And yeah, I think it's really important to prepare individual questions for each person because I think that's how you get a more interesting, nuanced interview from someone rather than asking a general question to everyone. And I think the general question thing was what audiences were getting maybe tired of.
And I love thinking of questions for each person and thinking of ways in which you can speak about their films and their work in a way that is playful and unexpected but also kind of shows the level of research that i try and do i love watching celebrity interviews i always have and i've loved being a consumer of pop culture like since i was very young so it's a fun job for me to do the prep but it definitely reminds me of when i was studying for my exams at school cramming and this year I had more time than ever and so when I got to the carpet my third year doing it I felt really confident I felt really good I also loved my outfit and I think all of those things really do make a difference because as you say it's an intimidating environment and when you're feeling good 100% it affects your performance and I do really feel like I'm performing when I go on a red carpet it feels to me like a bit of a stage and I kind of forget the cameras are there and I very much feel like I'm playing to the audience and
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–5:24
2
How does Amelia Dimoldenberg prepare for red carpet interviews?
5:24–9:18
3
What strategies does Amelia use to create engaging interview content?
9:18–12:22
4
How does Amelia balance creativity and control in her projects?
12:22–17:11
5
What insights does Amelia share about the evolution of online content?
17:11–19:26
6
How does Amelia view her role in the creator economy?
19:26–22:27
7
What challenges does Amelia face in the competitive media landscape?
22:27–41:40
Speakers
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