Amit Shanbhag

A lot of users are API users, so it's not a very simple match.

You know, we did do that.

So initially, so around, you know, between January 2016 to maybe March 2016, we were doing a lot of outbound user acquisition.

So we'd send, you know, sort of emails to people, try to acquire them.

But since March, you know, we got featured in Product Hunt and we built a bunch of...

SEO operations.

And so most of our, in fact, like a hundred percent of our user acquisition now is through, completely through SEO and it's free.

So people will, you know, so the way that this will work is let's say that I'm interested in talking to Nathan, right?

So I'll type in Nathan's name and Rocket Reach's page will show up as usually one of the top five results if you type in Nathan email, nathan.email.

So that's how people find out about us.

They sign up for an account, there's a freemium model, and they end up paying, buying one of our subscriptions.

That usually leads to then us talking to them to try and get them to sign up for team deals or APIs.

Exactly.

That's exactly what I got it.

Yeah.

Um, yeah, we can't, we can't afford to have like a, you know, four month, um, sales cycle.

Yeah.

For the API, that does happen.

I mean, for the API, our revenue is significantly higher.

And for the APIs, for instance, the average sales cycle is about two to four months.