Amit Shanbhag

Our revenue was $15.

March is really when it started to take off.

Product hunt was a big thing for us.

So many people are saying that.

Yeah.

I mean, it's not necessarily that we got a lot of users from Product Hunt, but we really realized, I mean, it was kind of silly.

We should have always realized this, but we were trying to do outbound and SEM and all these traditional marketing channels.

But we realized that if we could leverage the power of something like affiliate marketing, like Product Hunt or SEO, that we could really ramp up our growth.

So another one is 500 startups.

So we did a deal with 500 startups where every company that got into the 500 startups to 2016 batch got a, you know, one or two months of rocket reach for free.

And that led to a ton of good business, you know, a ton of good opportunities.

And most of we managed to retain a large number of those users.

Yeah, I mean, those have worked out really well for us and for both parties, right?

If you use Rocketreach for two months and you're not seeing value in it, there's nothing for you to lose.

Meanwhile, a large percentage of people that actually sign up for us using these promotional deals end up being paying customers.

It's, you know, it's under control.

I mean, it's average for what most SaaS companies are.

I suppose I think if it's more than 10%, then you should be a little bit alarmed.

So ours is in the less than 10% range.

Yeah, it's not as low as, exactly, so I understand.