Amit Shanbhag

No, I mean, if you don't take growth into consideration, right?

So you just say there's no growth.

And if you then try to calculate churn, then obviously it is still negative.

But some of it is being offset by the fact that people will go into higher, both go into higher retail brackets, as well as some people can go into API.

Go ahead.

Go ahead.

No, it would have been lower without the, it's negative churn technically, right?

So without the negative churn.

So at this point.

Yeah, I would say that our, you know, if we could afford to spend, considering the lifetime value of the customer and everything, we could spend like in a $10 to $30 range.

We would, our $0 to $30 range, we would be fine.

Yeah.

So the lifetime value is approximately, let's assume it's 70.

So the average customer lifetime is about six months.

So 60.

Yep.

Yeah, and the reason I say that is because our current customer acquisition cost is approximately, you know, is less than $30, right?

It's not free.

salary, headcount, and the fact that, you know, with the freemium model, you have to end up giving some amount of free value to acquire a user.

So that's how the customer acquisition costs.