Amrit Bhachu

speaker

96 appearances 2 recordings 1 series first heard Feb 2026 last heard 27 Jul

Amrit Bhachu’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.

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Insights Unlocked · The mindset shift that turns UX research into a strategic business advantage · 27 Jul 2026 podcast

Did that change in mentality and the impact of that?

Did that happen overnight?

No.

No, not at all.

I love that.

So first off, that could be the most loaded bias question that's ever been asked on a podcast series.

I'm sorry, Paul, for that swing for you.

But I do love the fact of it's not that easy hit to just go into it.

It is a case of finding the start of the sticky tape.

And if you can't find it the first time, you've got to keep on trying to get there.

I love that.

Shifting gears a bit.

I don't know if you've heard, but there's this thing that seems to be coming out in the technology world called AI.

Never heard of it.

So obviously, we're almost flooded by it from every single angle right now, no matter what you look at, where you read, what you're doing, whether it's in your personal life or your professional life, it's everywhere.

As Next is growing, how are you seeing the implementation of AI being utilized there from a research perspective?

And yeah, let's take that part of the question.

Nice.

I've got a slide that kind of speaks to that, that I'll share with you directly.

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