Amy Hay
speaker
108 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Amy Hay’s voice in public audio — every appearance, attributed to the second.
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Appearances
And the two biggest, not complaint, well, I guess the two biggest issues farmers have when they come to me is how to find customers. They're like, I have this amazing product. Everyone who buys it says it's fantastic, but I can't find new customers or more customers. The other one is pricing. So we go over those a lot.
But finding customers is you have to know who your customer is first, too, that you can't just You can't just keep on advertising or saying I have beef for sale. I have beef for sale because that's not going to appeal to people. Whereas if you post, I don't know, save money on groceries, you're going to get every mom within like a whatever mile radius going, oh. save money on groceries.
And then when they delve into that more, they'll realize that you're funneling them into buying a quarter beef. Um, so you're not saying buy my beef and people go, I've just been to Costco. I'm done. Keep scrolling.
But that big hook or that big kind of reason is save money on groceries or drop 10 pounds, which is a huge one because everyone wants to drop 10 pounds, but it's, you know, drop 10 pounds, prioritize protein, buy a quarter beef and but you're funneling them into your world by giving them answers to what they want.
Yeah. Whatever works. Yeah. But yeah, it's, um, that makes sense.
That's only a, so that's one character trait, if that makes sense, that we teach that you have to appeal to like five or six character traits. And one of them is know where your food comes from. But then one of my best customers for our ranch is, I hooked him in with, it was, did you know red meat has more creatine than a supplement? And I was targeting carnivores and gym goers.
And he was like, oh, really? And then he went through all that material and ended up calling me and buying a side of beef and he buys a side of beef every two months and then he told all his friends at the gym and i think we sell six sides of beef every two months just because of that post about uh creatine and red meat yeah what do you think your average age is of your buyer it's um 43 hmm
It's as old as day. I check my diagnostics. So we have people who are in their 20s, and we also have people in their 60s and 70s that buy our beef.
Yeah, they can. We do that for some customers. It's not something we like doing, but we do teach how to run your socials. But a lot of these farmers, they hand that over to their wife or to their kids. Or there are social media companies who will do it for you, but you still have to train them in, this is selling beef. This isn't just selling pictures of a ranch kind of thing.
Like there is a knack. Like you really do have to answer that pain point because... If you then want to speed things up and say, I don't want to be on social media all the time and I would rather run ads, like I would rather spend 10 bucks a day running ads to these landing pages, you still have to test that in social media.
So if your content isn't appealing to a warm audience, it's not going to appeal to a paid audience either. And that's when you start wasting money. Whereas if you know your message is converting for free, then at that point you take those best posts and you can run ads and you're going to save money and get a much higher return on investment.
As in you want to contact me to help you?
I'm not sure if you want me just to answer the question or if you want me to start a pitch.
So our first step is, I mean, regardless of how much it is, it's still a bigger investment. So it's almost like a value ladder. So the first thing you would do is, you know, look at some of the free resources. We have a free workshop that goes every month that literally shows people how to do this and what steps they need. And it's free.
There's a free masterclass that kind of teaches them how to use social media. And we have a free Facebook group where they can ask us lots of different questions because money is... And being a farmer myself, I know there's not always a lot of disposable income. So before you make that investment, I would check out all those free resources first.
And then we have like an entry level course, which is only $47, but it's going to really kickstart your marketing. It's going to tell you how to post on social media, what to post, who to target, how to use social media, how to use emails, how to set everything up.
all the way up to i will design your website for you like so there's like entry level up to the full everything and there's there's one in in the middle as well is that 47 canadian or usd us us is pretty much a universal currency for digital products because um if it's in my home currency i almost have to pay a conversion rate twice yep gotcha
I haven't posted it yet, but I was scheduling a reel for my social media, and it was kind of all about contingency. And our ranch, so this hat, had a bit of a tough year this year. My husband almost lost his hand in a post-pounding incident.
incident and that kind of because we do everything ourselves we have no staff that's really slowed things down for two or three months while he was recovering and then we were just getting back to delivering beef and catching up when he just dropped off ten heads of at the pro successors and the stock trailer got rear ended.
So on first look, it didn't look that bad, but it actually got written off. And then we had no stock trailer to take cattle to. And it was a big fight with ICBC, which is our, we only have one insurance company in BC and trying to get them to pay out is impossible because So then we just got, so this was in like October. We just got that fixed. We're like, right, we have to catch up.
Showing 81–100 of 108 · page 5 of 6
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