Amy Kimball

Which is posting the content.

But, and this is where I'm sort of confused as well.

Is it that then it's like basically you're paying for

like this makeup artist would be paying for usage in like, would they be making their own content or is it that they're paying to share or collab with the influencer?

Okay.

Yes, the reason that brands are collabing with influencers is because of the reach and the exposure.

Yeah.

It's like she could, this influencer could support a woman in business and just pay a makeup artist for,

who doesn't want to get any content out of it or doesn't care about getting content out of it.

Yes.

You know, this person who posted the TikTok saying, oh, well, you know, they need a makeup artist.

It's like, well, yeah, that's why they're being honest about the rate card thing, because then they can go, if you're not interested in that, totally fine.

I'm going to go with someone else.

Yeah.

And it also, I don't know,

feeds into sort of a bigger conversation about how uh comfortable we have become with sharing content and images for free yep which i think is sort of all part of like part of the reason that influencers are kind of looked down on i guess is because there aren't really any other um

avenues or I don't know there aren't any other places that exist in which everyone does the same thing like everyone is online and everyone posts online but some people get to earn a lot of money out of it yes it's such a strange it's not like you know we're all

farming every day and some people get paid a lot for it.

Like it's a really different world.

So then people do feel entitled to get stuff for free or get people to share things or whatever it might be because it's like we know how, quote, unquote, easy it is.