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Amy Kimball

πŸ‘€ Speaker
376 total appearances

Appearances Over Time

Podcast Appearances

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

You know, let's say that.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

That's a big following and there's, you know, tens of thousands if not hundreds of thousands of dollars, you know, in play at any given time with brand deals, et cetera.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

And so the idea that, you know, she should be, it's her sort of duty to platform small businesses and

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

The problem there is that she doesn't know you.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

You know, she probably has a lot of people reaching out.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

And what is at stake if she collaborates with people that she doesn't know and people that, you know, unfortunately, just by a nature of you're getting started and you don't have a huge portfolio is that, yeah, you don't have this huge body of work.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

But then...

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

If it turns around and your values aren't aligned down the road and you know, and then you've got these posts that are collabed together.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

There's a risk.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Then there's a risk involved there.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

She doesn't owe you.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

And I doubt that she was the only person that reached out to this influencer.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Yeah.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

And you're not paying every client that you have.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

No.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

You know, it's like that's the exception to the rule.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

The sort of strange irony of this is that at the end of the day, you did manage to get free exposure from this influencer.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Yep.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

Yes.

It's A Lot with Abbie Chatfield
IT'S A LITTLE: Do Influencers Owe You Exposure?

It's not a matter of are you team A or team B?