Amy Porterfield
speaker
858 appearances
3 recordings
2 series
first heard Mar 2025
last heard 29 Oct
Amy Porterfield’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
I landed a director job for content, traveled with Tony, got to work with Tony on the content he did on stage, been to London and Fiji and... Everywhere, Australia, it was incredible. And I learned from the best. And so it was worth holding out. For those listening, sometimes the decision to say no or to close a door makes zero sense.
But in your gut, you know that it's the right way to go, even though it's so scary and you kind of want to throw up when you do it. Listen to that knowing because our gut doesn't lie. And it was the best decision I ever made.
Oh, yeah. It's so true. But I wanted it so bad or thought I'd miss out on an opportunity. So I just said yes and really regretted it. So yes, I totally get that.
I think the number one thing I learned from working with Tony is to be resourceful. Every idea that came our way, everything that he wanted to do, we always figured out a way. And I don't mean by throwing a bunch of money to it. We had to stay within budget. But there was always a way, someone you could call, some way to do it differently to get that yes.
So resourcefulness is one of my biggest strengths, and I learned it directly from Tony. Never take no for an answer. Figure it out. Go beyond your comfort zone. There's always an answer. So that has served me well as an entrepreneur. Another thing was, so I worked in content.
So that meant I worked with different events he did, Unleash the Power Within, Date with Destiny, the content that he does on stage, I got to work behind the scenes. It all really comes from Tony, but fine tuning, the writing, the putting it together was my department.
And when you walked into my department in the offices in San Diego, California, there was a big sign that says, does the customer care?
And I have taken that lesson into everything I do, meaning as an entrepreneur or someone that is in a corporate job, you're creating for customers, but sometimes we start creating for ourselves, throwing in everything in the kitchen sink, because we have all this information, or we should do this, we should do that, and what about this?
And all of a sudden, it's so overwhelming to your student, to your client, but it felt exciting for you to create, or it felt right, but the customer does not care. Or little details, I'm all about excellence, but sometimes we focus on things that just are not important and it takes us away from what actually is. So everything we do in my business today, does the customer care?
And the answer usually is no, we've gone too far, we've gone down a rabbit hole, we've put too much in it, let's pull back.
I'm so glad that resonates with you because absolutely every example you gave, yes, yes, yes. I think the final thing, if I were to talk about three things that I really took away from working with Tony and working on that team is storytelling. What was interesting about working on the content with Tony is every section of content always started or ended with a story.
And this is something I sometimes struggle with in my business and watching the master do it, Tony do it, I can get intimidated pretty quickly. His stories were animated. He brought them to life. He's on stage moving around and telling it, making people laugh and making people cry. But every piece of core content had a personal story tied to it.
And I just thought that was such a beautiful way to draw people in and really paint the picture of what you're trying to teach. And so in my business today, we're always documenting stories, looking for ways to weave in stories. And I'm always working on my storytelling skills because it really is a skill.
It doesn't come natural to me, but I love weaving in stories when teaching in any kind of way.
That was a tough one for me. I had been at the company for almost seven years. I had been treated very well. I was making great money. I got great bonuses. I got to travel. All of that was wonderful. But every time Tony got on stage, there was always some little message about be your own boss and find your freedom and create a life on your terms.
And I just knew, especially as a woman, I will hit the glass ceiling. And I also knew that there wasn't a lot of different areas I could go at that point. And so one day, without even thinking about what I wanted to do, I was in my job doing my thing, and Tony brought in a bunch of internet marketers to our San Diego conference room.
At the time, I had no idea who these people are and those listening. If you're not in the online space, you might not either, but just in case those who do, Jeff Walker, Eben Pagan, Brendon Burchard, Frank Kern, like really big names in the online marketing industry, they were all around the table. All men, no women, and I was invited to the meeting to take notes.
I didn't even sit at the main table. I was a director in the business, but we do everything in those roles. So I was brought in and I'm so glad I was. I sat at the side table and I took notes. I took the worst notes of my life because I was entranced with what these men were talking about. So Tony was getting more into the digital course space, the online marketing space, selling programs online.
And he wanted to hear about what these masters who were selling digital courses and memberships, what they were doing. Because I love how Tony, he learns by asking other people, what are you doing? What does that look like? And then he does it way better. And so he had the guys go around and talk about their businesses. They didn't just talk about their businesses.
Every single one of them mentioned the word freedom or lifestyle or time with their family. And I just looked around and thought, these guys have figured out how to create a life on their terms. I have no idea what they're doing. I do not know how to create digital courses. I don't even know how to market my own business. I want it. I want a piece of that. And for the next year, I was hungry.
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