Amy Porterfield
speaker
858 appearances
3 recordings
2 series
first heard Mar 2025
last heard 29 Oct
Amy Porterfield’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
But I have a husband that cares deeply about my success and he was by my side every step of the way. And that's another thing, having someone in your court, a mom, a dad, a friend, a sister, a brother, a spouse, it means everything. So you gotta find your person that's gonna pick you up and push you out when it just isn't working for you.
Okay, for those who are wanting to leave a nine to five slash corporate job and do their own thing, there's something I really believe, but anyone thinking they love their job, they want to stay in their nine to five, I want them to have earmuffs, because this is not for you. It's for someone that has a desire to do their own thing.
One of the things I talk about in the book, which is true for me and true for many of my students and peers, is that the worst day as an entrepreneur Everything's not working. You've lost a bunch of money. Everything is falling apart. The worst day as an entrepreneur is better than the best day in a nine to five job. And I believe that to my core.
And the reason, this is only for those who want to leave, the reason for that is because it's on my terms. It might not always go my way, but at the end of the day, I get to make the decisions. And if you have that huge desire, I think knowing that is a way to kind of push you to explore a little bit more. So that's one of the core messages in that book.
Another core message is this idea of life on your terms. And you're right, you could still have a life on your terms whether you are in a job or you go out on your own when you get clear on what that looks like. And so pursuing that and going after that is so incredibly important for the value of your life and those of your family and friends. So important to have that really clear in your life.
And then another thing, because the book is about how to quit your job and go after your nine to five, is how to do that. One of the core messages is what does that transition look like? I didn't wake up one morning and think, I'm leaving my beautiful Tony Robbins job and starting my business tomorrow and everything's going to work. What I did is I said, okay, I'm gonna take baby steps.
First, I asked if I could work from home two days a week. The business was in a transition and so I just went for it and they said yes. Then I asked if I could go to 20 hours a week and work on just one main event with the content. They said yes. And then I eventually said, I'm going out on my own. Not until I had a few clients under my belt and had a little plan of what I was going to do.
The plan fell out the window and the first two years were a disaster, but at least I thought I had a plan. And so just that transition of what that looks like, we get into that in detail in the book as well.
I think that the first two years of entrepreneurship are brutal. I think they're really, really hard because you just hit it on the head. You think that if someone told me to post three times a week and do XYZ and I did it and it's not working. I hear this from my own students. I teach list building. I teach course creation.
I was on a live Q&A today and someone said, Amy, I followed exactly what you told me to do to a T and it didn't work. And I said, sometimes you got to stay in the game a little longer until it does because I had the same exact experience. So one of the biggest challenges is thinking it's going to work faster than it does and then making it mean something about you when it doesn't.
I'm not cut out to be an entrepreneur. I think I said every day to my husband, I'm going to have to go grovel back for my Tony Robbins job. Like I'm going to have to beg him to take me back. This is not working. He's a former Navy SEAL. And there was this thing that they always say, just one more day, just one more day. And so he's like, just one more day, stick with it one more day.
And every day he would say that. So it's much harder than you think. And that is part of the journey. So if you just understand it's gonna be hard and it is part of the journey and it's not all supposed to work out in the beginning, that is something so important to know.
Here's another one of the challenges that one of the biggest challenges that I wish someone taught me that I was never taught and then I learned later in my business is when is enough enough? So as an entrepreneur, We do launches and we promote and we want clients. And it feels like we're always chasing our last goal. So if I made $10,000 on this launch, I want to make $20,000 on that.
$20,000 leads to $50,000. $50,000 leads to $100,000. Like every single time, grow, grow, grow, build, build, build. And I did hit the $100 million mark. But there was a moment, I've never talked about this before, for what? For what? Because I have a lot of money, I have a beautiful life, but I don't need to keep chasing a bunch of revenue.
I'd rather focus on the impact I make to my students and work with my team and build beautiful content. And I'm not just saying that because I have the money. I'm saying I wish someone told me years ago so I could get clear on what my enough is because I've worked myself to the ground at times. Not always.
I have my seasons of working too hard and I come out of it and I feel very free and I have a lot of time, but there's been moments that I've worked way too hard for what? So get clear on what enough is for you and then go out and enjoy your life and not chase the dollar every minute.
That's such another point. I had a woman named Tara McMullin on my podcast and- She talked about what success looks like, and it's different for everybody. And she says, you think you should be doing something. You think you have to be doing something. This is the right way to do it. Says who?
So like taking out all those constraints and what you think you should be doing, what ultimately serves you? And I love that message. And it's not a message that I was familiar with until recently in terms of what that could look like. So today I'm 16 years in, so I have a team of 20 full-time employees all across the US.
But if we go back many, many years, it took me at least five, if not seven years to hire my first full-time employee. So I had an assistant. She started at five hours a week. I was paranoid I couldn't pay her. Then she went to 10 and she became a central part of my business. But my first real money-making hire was a project manager in marketing.
And she became my right hand, then became my CMO of my company and stayed with me for seven years. And that role was so paramount because I realized it's very lonely building your own business. And having a sidekick in the business that you ultimately trust and you can run ideas by, that was a game changer for me. that was my first hire, but it was at least five years in.
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