Amy Porterfield
speaker
858 appearances
3 recordings
2 series
first heard Mar 2025
last heard 29 Oct
Amy Porterfield’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
And he said, because of how you are with money. And in that time, I was so offended, have no idea what he was talking about. He was absolutely right in terms of how I was with money. I held onto it so tight. I thought it would go away so quickly. I thought it was a fluke. I was scared to spend it. And when you're like this with money, I promise you it does not flow into your life.
And so what I've learned over the years is to hold money loosely, be strategic with it, but spend it, use it to invest in yourself, invest in your business, because when you're making good decisions and spending money, it will come back to you. And so that was one thing I really needed to learn, hold it more loosely, but strategically.
And so I really struggled with money in the beginning, thinking I need to hold onto it as much as I can, and that did not serve me.
I love that you said this. I have a good friend who sold his business for over $100 million. Him and his wife started it from scratch. They exited with over $100 million. And his philosophy is buy the ticket. You want to go on that flight. You want to do this. You want to do that. I'll do it when he says buy the ticket.
And I really do think that is a mindset of abundance, that more opportunities are going to come your way and you don't have to wait for it for a special time. So anyway, I love that way of thinking.
What I do is I help people take their knowledge and know-how and turn that into a digital course that they can then sell over and over again. So for example, you work in a corporate job. You are really good at leadership. You are great at building leaders, fostering leaders, curating leaders, negotiating, all that good stuff a great leader does. You would take that knowledge and
and put it into a digital course to teach other people how to be a leader in your unique way. And then you would sell that course through webinars, boot camps, different strategies online, paid advertising to get it out there. So some people start their online business with a digital course. I essentially did. It was the first main moneymaker in my business.
Other people just add a digital course to what they're already doing in their business as like a supplement. And some people just have a side hustle. They've got a course based on their expertise and when they have time and energy, they sell it over different times during the year. But the whole goal is one to many.
What I knew I didn't want early on is to work one-on-one because there's only one of me and there's only certain hours in the day. So if all I did was work one-on-one, I would definitely hit a cap in revenue. And so working one course, I created it one time to many people who could buy it, it opens the doors. And so I first created courses teaching social media marketing. They did really well.
And people started saying, how are you selling your courses? What are you doing to create them and sell? When I got enough questions like that, I moved my whole business into helping people create digital courses.
With the anxiety, I didn't experience that until about three years ago. And when I first felt it, I have no idea what this is. What is this feeling? Why is it coming up? And so that coupled with the depression, not a really great combination. So I've had anxiety for a few years now. I take medication for it. It was the only thing. I tried everything.
Once I hit medication, it was the best thing for me. And so I wanted to come back to that because I know I mentioned that came later, but that was also a big part of this. But if I was speaking to my younger self or I was talking to someone that was just getting into wanting to do their own thing or adding their own thing as a side hustle to what they're already doing,
I know this is so cliche, but it is so true. I've lived it for 16 years. Make the mistakes. You have to let yourself make mistakes. I grew up always wanting to be a good girl. I wanted my dad to think I was a good girl. I didn't want to make mistakes. I got straight A's in high school. All of that stuff created so much stress. No wonder I have anxiety as an adult.
So I wish my family, my dad, my mom said, make those mistakes. It's okay. Do what you gotta do because it will shape you. And they have. I will tell you, I have made many mistakes over 16 years, including letting someone have 50% of a multimillion dollar business. And everything that didn't work out was the biggest lesson to something really good.
So the story of getting out of the partnership, we didn't have a real contract. And so again, ridiculous. So we had to get lawyers involved. Never worked with a lawyer in my life. I had to pay for one. It was expensive. So did he. And we got to the point of mediation. scariest day of my life. We mediated. He was in one room. I was in another.
We didn't even talk to each other, but we came to a conclusion of what I needed to pay him to get him out of my business. We made $5 million the final year he was in my business. 18 months later, we made $16 million. This mistake allowed me to find my voice and do something bigger and be courageous. It would have never happened if I didn't have this horrible experience with the partnership.
So make your mistakes, learn your lessons, allow yourself to experiment, because I promise you that is what unlocks the success.
Yes, it's been so great to get to know you a little bit more. Before I came on the show, I was doing my research and I'm like, this girl's killing it. I love talking to other entrepreneurs that are making things happen. So it was really a pleasure to get invited. Thank you so much, Amy. Thank you.
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