Amy Wigdahl

speaker
143 appearances 1 recordings 1 series first heard Jan 2026 last heard 19 Jan

Amy Wigdahl’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Jan OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

Appearances

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So, you know, in summary, this is just a year where many customers are going to feel that financial pressure and trust becomes like, trust becomes the currency in banks.
And so when a bank, you know, makes things clear, transparent and emotionally reassuring, they're going to really win in these circumstances.
And as we know, the only way to really do that is to truly understand
Understand your customers.
And so I just have one more quick example.
But, you know, again, I keep going back to account opening because it is a really big deal.
And so when a customer abandons an application, it's not because of the interest rate.
It's because the experience might feel confusing.
confusing.
The language isn't clear.
The process doesn't feel even safe, right?
Like if you're under financial strain and you're trying to open an account for finances, like that's number one.
So these are emotional barriers, right?
Not financial ones.
So in uncertain times, clarity and trust matter even more than just convenience.
Oh, well, we have some new guides on our website.
One is about increasing... It's about these very things.
It's about increasing customer satisfaction and loyalty in banks.
And so we specifically are going to talk about CSAT scores, but it really can be applied to any type of customer satisfaction.
And that's a great place to start, is like, are your customers satisfied?
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