Amy Wigdahl
speaker
143 appearances
1 recordings
1 series
first heard Jan 2026
last heard 19 Jan
Amy Wigdahl’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
And so, you know, with all of the, you know, the next trend is really around those economic pressures and how they're reshaping consumer behavior.
So, you know, trust, clarity, and relevance are going to be those new loyalty drivers.
And so what we're really talking about is,
you know, is with all of these kind of mixed economic signals and the rise of kind of financial strain, consumers are becoming a little bit more selective and value conscious, even when it comes to where they bank, who they bank with.
And so they want transparency, simplicity, and clear proof of value when they are doing these different types of transactions.
So banks in this next year that will succeed are gonna be the ones that understand the shifting customer emotions and will be able to help design experiences that are really around building trust and clarity.
And those will be really, really important loyalty drivers, even more so than new financial products in the next year.
So, you know, a little more detail on that.
I keep interrupting you.
Is that, you know, Deloitte in 2026 was talking about the 2026 outlook for banks.
And it warns, obviously, that net interest income is likely to decline.
Because interest rates are coming down and they're starting to normalize.
And so banks, in order to remain profitable, might do some more fee-based advisory services to be able to grow.
But that's also happening at the same time.
That, you know, consumers are experiencing more financial stress, making them more price sensitive, more skeptical of fees, and they scrutinize every change and everything needs to have value for them or they're just not going to buy it.
And then as we just have been talking about this whole time is that all customers are now maintaining relationships with like multiple providers, like three quarters of people globally, a bank with more than one bank, right?
And so loyalty we know is really fragile nowadays.
And so if a bank's experience feels confusing, costly, or out of sync with their needs, customers are gonna switch
quickly because alternatives are everywhere.
And, you know, that puts intense pressure on the bank to deeply understand what their customers truly value and what they're truly going to pay for and ultimately what will build then trust for them.
Showing 101–120 of 143 · page 6 of 8
← Previous
Next →