Anastasia Soare

And a company that

It's a private equity is super smart.

I mean, people are very smart, but I personally don't think they have operational experience.

So I think that is the challenge that you have with private equity.

They will give you the funds, but you have to find people that will help you operational.

No, no, I didn't.

But again, I think

Everybody that wants to get private equity or strategic, I think they need to understand before they will make a decision what exactly they want.

You know, they have to do their homework.

I would sell the company to a strategic one that was worth $1 billion, not $3 billion.

So way earlier.

But at that time, I didn't think I wanted to, you know, we were like so hot.

The Instagram, we're on social media, the hottest brand.

I never thought of getting an investor or selling.

The first beauty brand on Instagram.

Yes.

Yes.

Now a little more than 18.

I mean, when we started in 2012, and of course, give 100% credit to my daughter.

She was the mastermind behind the Instagram.