Anastasia Soare

They were not influencers.

We kind of help each other.

with the people that we thought they have a talent.

We start sending them products and they will post, will repost.

The camera on the iPhone wasn't that great.

We start discovering the ring light and then the Sony 6 camera to get the better pictures.

So we help each other to grow and the influencer to become really big.

Today, I think you have such a wide range

Number one, the algorithm of Instagram changed, so everything changed.

But you have so much more.

You have TikTok.

You have so many other platforms that, of course, will spread your way of influencing and capturing more people that you want to capture.

When we started, it was totally very authentic.

Nobody was paid.

We kind of built a community that everybody loved makeup.

You know, everybody go there and they start doing makeup.

And I remember in 2012,

They barely kind of knew how to.

A mother of two in her closet, after she put the kids to sleep, she started applying makeup and talk about.

And then you see the progression.