Anaïs Cayo
speaker
177 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Anaïs Cayo’s voice in public audio — every appearance, attributed to the second.
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Appearances
Well, we measure streams.
Marketing is under digital and marketing.
So our bread and butter is streams.
We just have been going through a transformation with GA4 across all platforms.
So we have the PBS app on...
everything, Roku, all the Apple devices.
We have some on Vizio, et cetera.
And then we have our mobile app.
And then we, of course, measure streams on pbs.org through Google Analytics and other sources.
But of course, broadcast is very important still too.
And most of our views, even though we're in the digital world, still come from linear and
And our analytics team, which is separate from my team, but we work very closely together, have been working with different vendors, Nielsen, et cetera, to make sure we're amalgamating all the streams to basically come up with one big reach number.
You know, how do you work?
How do you get all the numbers of linear streams?
And then combine them with all the streams, not just on owned PBS owned platforms, which is the PBS app, but also other places like as we expand on YouTube, et cetera.
So we're trying to come up in the back end with one big number to really define what reach is.
And it's a work in progress.
So typically we, well, in general, we provide a lot of data upfront when we request things of our product teams.
And that's frankly what makes them happy with us as stakeholders, because we give them a problem, but with a proposed solution, and then we follow up with results.
And if the results were not great, then we are very transparent with our product teams that, hey, you know what?
Showing 61–80 of 177 · page 4 of 9
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