Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

One thing every enterprise website needs to change tomorrow

19 Mar 2026

Contributed by Lukas

Enterprise websites fail to communicate effectively with LLM crawlers and search bots. Jeff Reine, co-founder at Everything Machines with two decades ...

The biggest mistake brands make when they treat LLM optimization like SEO

18 Mar 2026

Contributed by Lukas

Most brands fail when treating LLM optimization like traditional SEO. Jeff Reine, co-founder at Everything Machines with two decades in enterprise mar...

How LLMs Are Rewriting the B2B Discovery Journey

17 Mar 2026

Contributed by Lukas

Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decade...

How to stay motivated to keep building

17 Mar 2026

Contributed by Lukas

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how ...

The clearest sign a company is not ready for AI-driven discovery

14 Mar 2026

Contributed by Lukas

Most companies lack systematic approaches to measure AI-driven search visibility beyond traditional traffic metrics. Malte Landwehr, CMO and Chief Pro...

What signal do you trust when evaluating AI search visibility

13 Mar 2026

Contributed by Lukas

AI search visibility tracking faces a 70% attribution gap compared to traditional SEO metrics. Malte Landwehr, CMO and Chief Product Officer at Peak A...

Where should brands actually invest today?

12 Mar 2026

Contributed by Lukas

73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven met...

The most dangerous thing tools encourage when they automate content at scale

11 Mar 2026

Contributed by Lukas

AI content automation creates a dangerous disconnect between brand messaging and user intent. Malte Landwehr, CMO and Chief Product Officer at Peak AI...

One SEO habit teams need to unlearn immediately

10 Mar 2026

Contributed by Lukas

Most SEO teams obsess over individual AI prompts instead of topic clusters. Malte Landwehr, CMO and Chief Product Officer at Peak AI, advocates for se...

SEO Under Siege: 2025’s Collapse of Google Traffic

09 Mar 2026

Contributed by Lukas

Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise exper...

Change this NOW or you'll regret it in 3 years

07 Mar 2026

Contributed by Lukas

Fewer than one in four companies have redesigned their workflows to capture value from AI. Stephen Wunker, Managing Director at New Markets Advisors, ...

One belief about productivity that AI is quietly breaking

06 Mar 2026

Contributed by Lukas

Companies are treating AI as an IT rollout rather than a fundamental business transformation. Stephen Wunker, Managing Director at New Markets Advisor...

The human side of AI transformation for SEO teams

05 Mar 2026

Contributed by Lukas

Enterprise teams struggle with AI implementation beyond IT departments. Stephen Wunker, innovation strategist at New Markets Advisors, explains why su...

One sign an organization isn’t actually ready for AI

04 Mar 2026

Contributed by Lukas

70% of companies treat AI implementation as an IT-only initiative. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approa...

The biggest mistake leaders make when rolling out AI to knowledge teams

03 Mar 2026

Contributed by Lukas

70% of AI rollouts fail because leaders treat them as IT projects. Stephen Wunker, founder of New Markets Advisors who has guided Fortune 500 companie...

5 ways to make your organization AI-ready without a million-dollar rollout -How to build psychological safety into your AI initiative before fear and distrust take hold -4 ways to equip your frontline with AI without losing control of the big picture

02 Mar 2026

Contributed by Lukas

Fewer than one in four companies have redesigned workflows to capture AI value. Stephen Wunker, Managing Director at New Markets Advisors, has spent o...

The most important metric in your SEO dashboard

28 Feb 2026

Contributed by Lukas

Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved me...

One signal that AI models pick up on (but marketers rarely optimize for)

27 Feb 2026

Contributed by Lukas

Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his pl...

Should brands care more about being linked or mentioned?

26 Feb 2026

Contributed by Lukas

Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how...

Lessons from AI startup mistakes

25 Feb 2026

Contributed by Lukas

AI-generated responses prioritize brand mentions over traditional link citations for business impact. Thomas Peham, CEO and co-founder of Otterly.AI, ...

The biggest myth about AI search visibility

24 Feb 2026

Contributed by Lukas

Enterprise AI search visibility faces a 70% misconception rate among SEO teams. Thomas Peham, CEO and co-founder of Otterly.AI, shares insights from b...

How AI search is reshaping visibility: from rankings to mentions

23 Feb 2026

Contributed by Lukas

AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands...

Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO

22 Feb 2026

Contributed by Lukas

Enterprise SEO teams require strategic role allocation beyond traditional technical and content functions. Patrick Stox, Technical SEO Consultant at A...

Standing Out in Enterprise SEO: Building Creative In-House Teams

22 Feb 2026

Contributed by Lukas

Enterprise companies struggle to differentiate content from 50+ competitors doing identical strategies. Patrick Stox, Technical SEO at Ahrefs with pro...

Differentiating Enterprise SEO Content & Teams

21 Feb 2026

Contributed by Lukas

Enterprise teams struggle to differentiate content in saturated markets. Patrick Stox, Technical SEO Consultant at Ahrefs with expertise scaling searc...

Building a High-Impact Enterprise SEO Team

20 Feb 2026

Contributed by Lukas

Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience ...

Protecting SEO Budgets in a GEO Era

19 Feb 2026

Contributed by Lukas

SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with extens...

Ahref's State of SEO

18 Feb 2026

Contributed by Lukas

Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise s...

Best new media for more visibility in AI platforms

14 Feb 2026

Contributed by Lukas

Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from over...

The most underrated signal brands should optimize for

13 Feb 2026

Contributed by Lukas

G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, overse...

Can AI visibility ever hurt a brand’s conversion funnel?

12 Feb 2026

Contributed by Lukas

Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer beha...

Changing one common B2B GTM assumption about discovery

11 Feb 2026

Contributed by Lukas

85% of B2B buyers now use AI search before vendor contact. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior analysis for over 100 ...

One buyer insight from G2’s dataset that most surprises marketing teams

10 Feb 2026

Contributed by Lukas

G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer b...

G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google(71% jump since Apr); AI search is killing “Google first” era; Companies must rethink visibility in LLM-first era; Workplace adoption is consolidating around AI giants

09 Feb 2026

Contributed by Lukas

79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million a...

Optimizing for Google vs AI search

07 Feb 2026

Contributed by Lukas

Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testin...

Does SEO tool consolidation help or hurt enterprise teams?

06 Feb 2026

Contributed by Lukas

Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B te...

Building a company on testing vs consulting

05 Feb 2026

Contributed by Lukas

Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads th...

Biggest shock about how LLMs rank content

04 Feb 2026

Contributed by Lukas

LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's ...

SEO “best practice” that's debunked through testing

03 Feb 2026

Contributed by Lukas

Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform f...

SearchPilot’s Biggest Launch Yet: The Future of SEO Testing

02 Feb 2026

Contributed by Lukas

Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, lead...

Which overlooked metric makes the case for generative search investment?

01 Feb 2026

Contributed by Lukas

Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generativ...

The most important signal to guide content updates

31 Jan 2026

Contributed by Lukas

Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that...

One hire you’d recommend every in-house SEO make

30 Jan 2026

Contributed by Lukas

Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional framew...

SEO tactic people think involves AI but it really doesn’t

29 Jan 2026

Contributed by Lukas

Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built cr...

One page type should be analyzing more closely when tracking AI-driven traffic

28 Jan 2026

Contributed by Lukas

Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional genera...

SEO Impact in a Product-Driven Enterprise

27 Jan 2026

Contributed by Lukas

Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that ...

What's the best advice you can give to professionals in SEO for 2026?

23 Jan 2026

Contributed by Lukas

Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic re...

Will traditional SEO tracking tools be replaced by AI visibility tracking tools?

22 Jan 2026

Contributed by Lukas

Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue...

What's the first question to ask when working with global brands?

21 Jan 2026

Contributed by Lukas

Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenu...

What's a common mistake companies make when hiring a new resource?

20 Jan 2026

Contributed by Lukas

Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped c...

AI/LLM tracking and the value behind Answer Engine Visibility

19 Jan 2026

Contributed by Lukas

Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for ...

Reddit strategy for a global brand launching in the U.S.

17 Jan 2026

Contributed by Lukas

86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while...

One word that best describes Reddit’s role in AI discovery

16 Jan 2026

Contributed by Lukas

86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has help...

Reddit or YouTube engagement will win in an AI-first search world?

15 Jan 2026

Contributed by Lukas

86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 bra...

How will AI tools rank brand trustworthiness five years from now?

14 Jan 2026

Contributed by Lukas

86% of AI citations come from sources brands already control, yet Reddit dominates AI training data. Danny Kirk, founder of ReddiReach, has helped 500...

Will other social channels dominate over Reddit as a Organic channel source by 2026?

13 Jan 2026

Contributed by Lukas

Reddit citations dropped from 80% to 20% in AI responses, yet remain critically influential. Danny Kirk, founder of ReddiReach, has helped 500+ brands...

Reddit vs. Google: The Future of AI Search

12 Jan 2026

Contributed by Lukas

86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has h...

What’s your go-to move for reallocating spend to stay competitive?

10 Jan 2026

Contributed by Lukas

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation r...

One word that describes what most marketers still misunderstand about AI optimization

09 Jan 2026

Contributed by Lukas

AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound,...

Enterprise brands shifting budget from traditional content generation to answer engine optimization investments

08 Jan 2026

Contributed by Lukas

Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI ...

One unexpected brand or vertical you think will thrive in AI-generated results over the next year

07 Jan 2026

Contributed by Lukas

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition...

AI citation dominance will be the new SEO leaderboard by 2026?

06 Jan 2026

Contributed by Lukas

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation r...

Blue Links Are Dead...Now What?

05 Jan 2026

Contributed by Lukas

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition...

Your first move to prepare for the Direct-to-Agent era

20 Dec 2025

Contributed by Lukas

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstr...

One word that describes the shift from human-first to AI-first discovery

19 Dec 2025

Contributed by Lukas

AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how cons...

Optimizing for AI agents instead of traditional SERP rankings is just this year's hype?

18 Dec 2025

Contributed by Lukas

AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mai...

Will brand websites matter more than third party publishers by 2026?

17 Dec 2025

Contributed by Lukas

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI...

How will consumer discovery evolve over the next 12 months?

16 Dec 2025

Contributed by Lukas

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstr...

How brands can prepare for the Direct-to-Agent era of AI discovery

15 Dec 2025

Contributed by Lukas

**AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery.** Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts month...

How to set up Gen AI workflows while future-proofing for what comes next

13 Dec 2025

Contributed by Lukas

78% of enterprises struggle with implementing scalable GenAI workflows. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting CEO who...

One word that captures where we really are with Gen AI adoption in SEO

12 Dec 2025

Contributed by Lukas

Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader wh...

Will ChatGPT 5 drastically impact Gen AI?

11 Dec 2025

Contributed by Lukas

ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing e...

What will be the biggest disruption to SEO?

10 Dec 2025

Contributed by Lukas

Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brie...

Will human editorial review remain essential in SEO teams?

09 Dec 2025

Contributed by Lukas

67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author...

How to use Gen AI to build your SEO Program

08 Dec 2025

Contributed by Lukas

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author...

What's your first 90-day playbook to improve visibility within your local market?

06 Dec 2025

Contributed by Lukas

90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven ex...

One word that defines the future of visual search for small businesses

05 Dec 2025

Contributed by Lukas

Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level vi...

Embedding location-based schema on AI-generated images—trend or trash?

04 Dec 2025

Contributed by Lukas

Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads vi...

Predict how Google or ChatGPT’s AI assistants will surface local businesses differently 18 months from now

03 Dec 2025

Contributed by Lukas

Small and mid-sized businesses face increasing pressure to integrate visual and written content strategies. Helen Pollitt, content strategist at iStoc...

SMBs will need visual optimization strategies as much as written content strategies—buy or sell?

02 Dec 2025

Contributed by Lukas

SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optim...

SMB SEO in the GEO Era

01 Dec 2025

Contributed by Lukas

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-lev...

How do you roll out embeddings across your product catalog?

21 Nov 2025

Contributed by Lukas

Enterprise e-commerce sites struggle to leverage product catalog data effectively for search optimization. Ryland M Bacorn from Boca De shares his pro...

SEOs building lightweight tools in IDEs - trend or trash?

20 Nov 2025

Contributed by Lukas

70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland M Bacorn, technical lead at Boca De, has successfully implemented ...

Embedding analysis will be a core part of enterprise SEO in the next two years?

19 Nov 2025

Contributed by Lukas

SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-buil...

Crystal ball: how do you see IDEs developing in the next 18 months?

18 Nov 2025

Contributed by Lukas

IDEs are rapidly evolving with AI agents handling more coding tasks autonomously. Ryland M Bacorn from Boca De discusses how development environments ...

Working w/Embeddings & Building Your Own Code

17 Nov 2025

Contributed by Lukas

55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how emb...

One word that describes brand-led communities in an AI-first discovery era

15 Nov 2025

Contributed by Lukas

Brand authenticity becomes more valuable as AI equalizes content creation tools across competitors. Jon Levesque, CEO of Seeq, argues that when AI can...

The choice to go full-time on your startup

14 Nov 2025

Contributed by Lukas

Enterprise brands struggle to differentiate in an AI-saturated content landscape. Jon Levesque, CEO of Seeq, shares how authentic brand experiences cr...

One community growth tactic that worked five years ago but would completely flop today

13 Nov 2025

Contributed by Lukas

Community-driven growth strategies have fundamentally shifted in the post-pandemic era. Jon Levesque, CEO of Seeq, shares insights from building enter...

Experience Networks in the absence of search engine rankings

12 Nov 2025

Contributed by Lukas

73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that gener...

The biggest mistake in community building

11 Nov 2025

Contributed by Lukas

Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for ...

The End of the Directory Era

10 Nov 2025

Contributed by Lukas

73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, f...

Game plan for making sure your brand wins visibility across AI and agent search

08 Nov 2025

Contributed by Lukas

Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expert...

One word that sums up where AI search visibility is headed

07 Nov 2025

Contributed by Lukas

AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is f...

How will discovery look in 18 months with agents as primary users?

06 Nov 2025

Contributed by Lukas

AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will ...

Optimizing for AI Agents over traditional methods?

05 Nov 2025

Contributed by Lukas

AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundame...

Will a smaller handful of Brands dominate the AI Search era

04 Nov 2025

Contributed by Lukas

AI agents will replace most web navigation within two years. Killian Dunne from Telepathic brings enterprise AI search expertise to discuss the strate...

Who's Going to Dominate Search in the AI Era?

03 Nov 2025

Contributed by Lukas

AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SE...

Integrating email marketing data into your search strategy

01 Nov 2025

Contributed by Lukas

Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares h...

Invest more in email automation or expanding affiliate programs?

31 Oct 2025

Contributed by Lukas

Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners dis...