Which AI search platform are marketers paying the least attention to today?

episode

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Advice for your ecommerce team 3 min · 27 Aug 2026

An SEO tactic marketers should stop doing 3 min · 26 Aug 2026

The biggest misconception about AI search today 3 min · 25 Aug 2026

Why AEO Starts With Better SEO Fundamentals 57 min · 24 Aug 2026

One thing AI still can't do well 3 min · 20 Aug 2026

One SEO skill everyone should be learning today 3 min · 19 Aug 2026

All episodes from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast →

Report any issue

Source

Recorded16 Sep 2026

Publisherrss.art19.com

Handlerec:20404648

Show notes

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to personal usage patterns, paired with audience-segmented analysis that accounts for enterprise tool restrictions and generational usage splits to reveal true visibility gaps.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in