One SEO skill everyone should be learning today
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core skill SEOs need to master according to the guest?
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I'm Jordan Cooney, and joining me today is Sunuka, CEO and co-founder at Sunbeam Engaging. Today we're going to talk about Autonomous SEO, the GEO hype cycling, and what the future of SEO teams looks like when AI becomes part of the workflow.
How does the guest define product sense and why is it crucial for SEO?
What is the number one skill that SEOs and organic marketers must have?
I would say it's product sense. If you don't understand the product well, how will you understand what to cover about it? If you are very disconnected from the holistic experience of what it does at a deep level.
Time for a one-minute break to hear from our sponsor, Previsible.
What insights does the guest share about autonomous SEO and AI’s role in content strategy?
So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach.
Why can’t AI fully replace product intuition in SEO, and how should SEOs balance data with intuition?
Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.O.
how customers receive it, what they have trouble with, what they don't. These are all very important inputs in being able to understand from a search standpoint, what should I convey to the world about this product? There's some fundamental product sense you need to have to be a good SEO.
How can listeners connect with the guest and continue learning about AI‑native SEO?
If you'd like to contact Tanuka, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com. You can also visit his company website, sunbeam.ai. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed next week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the core skill SEOs need to master according to the guest?
0:00–0:38
2
How does the guest define product sense and why is it crucial for SEO?
0:38–1:01
3
What insights does the guest share about autonomous SEO and AI’s role in content strategy?
1:01–1:51
4
Why can’t AI fully replace product intuition in SEO, and how should SEOs balance data with intuition?
1:51–2:41
5
How can listeners connect with the guest and continue learning about AI‑native SEO?
2:41–3:04